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Exit Strategies

Forgetful Number, KABK Photography graduates · identity by Jan Egbers and Rudi van Delden · 2020 · Development, 3D and assets

About the project https://fontsinuse.com/uses/38439/exit-strategies-online-store

The store’s home page: the orange Exit Strategies header with Print Sale, Info and Cart over a collage of a bookshelf, a gravel floor and a pink sculpture
The store’s home page.

An online print sale for the 2020 photography graduates of the Royal Academy of Art, The Hague, after the pandemic closed their show. I built the store, the 3D and the assets.

The collective, Forgetful Number, lost its exhibition and most of the ways a graduating year raises money for one. The store replaced them: a week-long sale, 21 to 28 May 2020, of special-edition prints curated by Alessia Glaviano of Vogue Italia, in a choice of sizes and frames. Proceeds went to the physical exhibition planned for September, and ten percent to COVID-19 charities chosen through Kinder.

The concept started as an exit: leaving the academy, read as leaving through an airport. Then the airports closed. What remained of it is the landing page’s baggage conveyor.

Before the sale opened, a temporary site counted down to it: an interactive inflatable pillow printed with the title, How to Graduate in an Emergency, in Three.js and React.

The countdown site: an orange inflatable pillow printed with Exit Strategies: How to Graduate in an Emergency, under the line KABK Photography Graduation Print Sale 21–28 May and above a running clock
The countdown site.

The store was Gatsby over the Shopify Storefront API. Shopify handled the catalogue, the frames and the checkout, and everything a visitor saw was static. The identity is by Jan Egbers and Rudi van Delden.

The welcome page: Welcome to the online print sale of the photography to-be graduates of the Royal Academy of Art, The Hague, in orange, with the dates and the terms of the sale below
The welcome page.
Two phones showing the store: a print’s product page with a frame selector and add-to-cart button, and the welcome text
The store on a phone.
The shopping cart: three prints listed with their sizes and frames, and a check-out button
The shopping cart.

It was the collective’s second fundraiser. For the first, a vintage clothing sale in the academy’s hallway in December 2018, I made the announcements.

Alongside them ran a 3D exploration with the graduates’ portraits as tiles in space.

The store closed when the sale did.

Next, Forest Daydream