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Polaroid

Webby Honoree 2025, Lovie Gold 2025, People’s Lovie 2025

Polaroid · at Build in Amsterdam · 2024 · Frontend development

The Retinex Theory article in the Polaroid journal: a portrait of Edwin Land holding a cylinder in front of a wall of coloured panels, under the headline From Polaroid Pictures to Perception — The Retinex Theory article in the Polaroid journal.

Polaroid’s official store, where cameras, film and printers are sold alongside a journal of stories about photographers, collaborations and the company’s history. I worked on it at Build in Amsterdam: the journal’s editorial pages and the search.

The journal is built from modules: stacks of prints, full-bleed images, pull quotes.

Some modules are 3D. The openings of the Magnum stories scatter the photographers’ prints around the headline and gather them into a stack as you scroll, the way prints get handled.

The opening of The Imperfectionism Guide: four Polaroid prints with grey frames stacked at slight angles, one annotated in blue and green handwriting around a portrait — The opening of The Imperfectionism Guide.

Search shows results as you type, with products and journal stories in one list.

Next, Bézier